Marketing and PR
Here at the Coppermines Lakes Cottages we take a proactive approach to marketing and publicising our unique portfolio of properties. Our dynamic and responsive strategies allow each and every one of our cottages to reach their maximum lettings potential. Our creative and innovative team use both traditional offline and cutting edge online marketing & PR methods to ensure that our portfolio is consistently presented to the right audience at the right time.
The Coppermines Lakes Cottages brand was originally established in 1989 and has over the years developed into a memorable, easily recognisable and reliable brand carrying with it high value brand equity within the Lake District holiday lettings market.
As a long standing & proactive member of Cumbria Tourism we work tirelessly with other successful Lake District businesses to ensure that the Lake District brand is promoted nationally, benefiting all those who live, work and visit this beautiful area.
How we do it…
We may be one of the only agencies in the Lake District who are able to design and create their bespoke printed materials and brochure ‘in house’ thanks to our dedicated design & copywriting team. We know from experience that our customers enjoy browsing through our image led brochures which showcase beautiful Lake District locations along with every single property within our portfolio. Our bespoke ‘handbag’ sized brochures are distributed from our office in Coniston and printed bi-annually, ensuring that information publicised is always up to date.
A dynamic and responsive website, designed to meet the needs of today’s ever developing market. As one of the market leaders our very first website was launched over 20 years ago, putting us at the forefront of Lake District holiday lettings. Over the years our website has developed significantly, moving with the times. We understand that a clean, easily navigable and informative is site is a necessity in helping our agency stand out against the crowd. Something which we have achieved with our latest website launch in February 2017. Our dedicated and knowledgeable web development team actively work on the site to ensure that content is kept up to date and that responsive changes are made when required. Our proactive in house team also work on content management for the site and we are able to upload and update information instantaneously.
We are proud to create highly engaging content across our social media platforms (Facebook, Twitter, Google+, Instagram & Pinterest). Our creative team highlight not only the outstanding attributes of our portfolio but also the surrounding Lakes area to our ever growing audience. A dynamic and responsive strategy ensures that the content we promote reflects the demands of the market. With thousands of followers across several platforms our social media efforts place us ahead of many other larger Lake District holiday letting agencies.
We send out interesting and informative mail shots to our entire database on a weekly basis throughout the year, sharing information in regard to our offers, newest properties, seasonal events & latest news. Our content is both engaging and colloquial, allowing us to forge relationships with our ever expanding customer base and client base.
Search Engine Optimisation
Our dedicated team help maximise, develop and improve our visibility across the various search engines. Ensuring that relevant traffic is directed to our site thus ranking us highly across various search engines. As an agency we constantly review & monitor the market so that we may continuously improve our online presence and visibility.
Working alongside industry professionals our small team actively promote and publicise our unique offering across a variety of channels. From national & regional press, editorial, blog, data capture competitions and magazine publications. Our portfolio of properties have appeared in publications such as The Times, Daily Mail, Lancashire Life, Lakeland Walker, Living North, Yorkshire Post and many more.
We actively work alongside third party affiliates such as Trip Advisor, I Know Lake District and Holiday Lettings to ensure that each of our properties receives maximum exposure.